If markets are conversations, then better conversations equal better marketing. My apologies to Doc Searles and Hugh McLeod, who have both already created some really smart conversations around this topic. But I got one of my Tennessee Squire letters today and it brought a major smile to my face. Jack Daniels has been having a […]
Pay Attention To Your True Brand
Would you like to know what happens when you shift your focus from your true brand to the words and images that simply represent it? Watch what is happening with the recent lawsuit brought by The Lones Group against The Real Estate Zebra. I won’t go into the details of the lawsuit here. Others have […]
Listening As Strategy – Video
I was honored to be asked to deliver one of the keynote presentations at CRS Sell-A-Bration in Orlando, Florida this past week. My presentation title was, “Listening As Strategy.”
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