I’ve watched more than my fair share of business leaders start down the path of defining a company’s core values, only to be distracted by the more pleasant route of articulating aspirational values instead. Why? Because facing the truth is hard. Your core values are the truth. They are your behavior. They are what already […]
Real Estate Brokers Need To Create Thick Layers Of Value
The most dynamic challenge real estate brokers face today is NOT about changing their business model; it’s about improving the way in which they execute their existing model.
Values, Brand, And The REALTOR® Code Of Ethics
Mike Pennington added an “interesting” comment to yesterday’s post highlighting the difference between values and ethics as it relates to values-based leadership. He said, “This confusion is especially true in professions where there is a written ‘Code of Ethics.’ Many times it ‘seems’ that the most successful are the ones who follow the code least often.” […]
Values-based Leadership Does Not Have To Be Ethical To Be Effective
One of the things that confounds me the most about the conversations that take place around values, brand and culture, is the assumption people make about values and their relationship to ethics, or to popular positive behavioral constructs. It’s a fairly common view. Take this following exchange as an example. @gahlord @CounselorAdrian the notion that […]
My Latte Vision Includes Listening To The Customer
I had a good latte experience today. I bought a tall soy latte at a Starbucks in Huntington Beach this morning. That’s not unusual. What was unusual was that the young lady behind the counter, recognizing that I normally pull out my laptop to work, asked me, “Would you like that in a to go […]
What Are Your “Go To War” Values?
Everybody loves a touchy-feely statement of values. Sites like Pinterest are littered with beautifully designed values pieces. An industry has been built around selling motivational posters based on popular, ethical values. They’re inspirational and aspirational. They make us feel good. Often, however, they don’t represent reality. Too many companies have values that are not in line […]