No, I’m not moving back to West Virginia, though that thought does cross my mind more often than some might imagine. I’m referring to my roots in the real estate industry.
What I know is that the people who’ve taken their values and have incorporated them into the daily conversations in their business life, that make it a part of what they do, these are the companies that get it, the companies that get the true impact of their values to their bottom line and to their brand.
Just as focusing solely on being happy won’t make you happy, focusing solely on creating a quality experience won’t deliver that experience. Happiness is a by-product of living life in sync with your core values. So is creating and delivering a quality experience. It is a lifestyle, not a destination.
The most dynamic challenge real estate brokers face today is NOT about changing their business model; it’s about improving the way in which they execute their existing model.
I predict our predictive future is closer than we think and that Google and others will get scary good at it. Why? Because we are willing to share everything.
Differentiation in hard in a service industry like real estate. People can’t test drive your product before buying, like they can a car. They can’t sample it at a supermarket on Saturday morning. They can’t try it on. How do you get the consumer to have an experience with you before purchase?