Jeff Turner

My Thoughts Exactly

My Thoughts Exactly

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Returning To My Roots

September 22, 2017 By Jeff Turner 21 Comments

No, I’m not moving back to West Virginia, though that thought does cross my mind more often than some might imagine. I’m referring to my roots in the real estate industry.

Filed Under: Life Tagged With: history, immoviewer, placester, Real estate, real estate shows, realsatisfied, relationships

Making Your Core Values Stick

February 15, 2017 By Jeff Turner 1 Comment

What I know is that the people who’ve taken their values and have incorporated them into the daily conversations in their business life, that make it a part of what they do, these are the companies that get it, the companies that get the true impact of their values to their bottom line and to their brand.

Filed Under: Values Tagged With: brand, culture, Real estate, values

Delivering A Quality Experience

May 27, 2014 By Jeff Turner 5 Comments

Just as focusing solely on being happy won’t make you happy, focusing solely on creating a quality experience won’t deliver that experience. Happiness is a by-product of living life in sync with your core values. So is creating and delivering a quality experience. It is a lifestyle, not a destination.

Filed Under: Commentary Tagged With: experience, quality, Real estate, values

Real Estate Brokers Need To Create Thick Layers Of Value

April 25, 2014 By Jeff Turner 15 Comments

The most dynamic challenge real estate brokers face today is NOT about changing their business model; it’s about improving the way in which they execute their existing model.

Filed Under: Brand, Values Tagged With: brand, business models, leadership, Real estate, values

Google Is Not An Oracle – Yet

April 18, 2014 By Jeff Turner 5 Comments

I predict our predictive future is closer than we think and that Google and others will get scary good at it. Why? Because we are willing to share everything.

Filed Under: Technology Tagged With: data, predictive analytics, Real estate, search, technology

The Loss Of Group Identity And Its Impact On REALTORS®

April 17, 2014 By Jeff Turner 20 Comments

Differentiation in hard in a service industry like real estate. People can’t test drive your product before buying, like they can a car. They can’t sample it at a supermarket on Saturday morning. They can’t try it on. How do you get the consumer to have an experience with you before purchase?

Filed Under: Behavior, Brand Tagged With: brand, differentiation, Real estate

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