Jeff Turner

My Thoughts Exactly

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Improving A Listing Description With ChatGPT

December 2, 2022 By Jeff Turner 2 Comments

Improving A Listing Description with ChatGPT

How might a listing description be improved with ChatGPT? That was the question I asked myself as I was driving home from a meeting today.

Filed Under: Technology Tagged With: artificial intelligence, Real estate, technology

Returning To My Roots

September 22, 2017 By Jeff Turner 21 Comments

No, I’m not moving back to West Virginia, though that thought does cross my mind more often than some might imagine. I’m referring to my roots in the real estate industry.

Filed Under: Life Tagged With: history, immoviewer, placester, Real estate, real estate shows, realsatisfied, relationships

Making Your Core Values Stick

February 15, 2017 By Jeff Turner 1 Comment

What I know is that the people who’ve taken their values and have incorporated them into the daily conversations in their business life, that make it a part of what they do, these are the companies that get it, the companies that get the true impact of their values to their bottom line and to their brand.

Filed Under: Values Tagged With: brand, culture, Real estate, values

Delivering A Quality Experience

May 27, 2014 By Jeff Turner 5 Comments

Just as focusing solely on being happy won’t make you happy, focusing solely on creating a quality experience won’t deliver that experience. Happiness is a by-product of living life in sync with your core values. So is creating and delivering a quality experience. It is a lifestyle, not a destination.

Filed Under: Commentary Tagged With: experience, quality, Real estate, values

Real Estate Brokers Need To Create Thick Layers Of Value

April 25, 2014 By Jeff Turner 15 Comments

The most dynamic challenge real estate brokers face today is NOT about changing their business model; it’s about improving the way in which they execute their existing model.

Filed Under: Brand, Values Tagged With: brand, business models, leadership, Real estate, values

Google Is Not An Oracle – Yet

April 18, 2014 By Jeff Turner 5 Comments

I predict our predictive future is closer than we think and that Google and others will get scary good at it. Why? Because we are willing to share everything.

Filed Under: Technology Tagged With: data, predictive analytics, Real estate, search, technology

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