Buying and selling a home is an emotional experience. It’s not about information. It’s not about data. If you’ve ever bought or sold a home, this shouldn’t be a surprise to you. Searching on the Internet for a house may be about information, at first, but the act of actually BUYING the home is not. […]
House As The Perfect Mother: Sex And Real Estate
We want to love our houses. It’s hard to question that. In The House As Beloved, we looked at how we fall in love with houses and how this reality could not be ignored, either by buyer’s agents or seller’s agents. Both have a specific role to play in protecting their clients from the negative […]
The House As Beloved: Sex And Real Estate
Your heart is intertwined with your home. “I’m sure that people end up working as Realtors for many different reasons,” Heather Elias wrote, “but for me, the reason I enjoy my job so much is that I know how deeply your heart is intertwined with your home. In the end, buying or selling a home […]
It’s Your Reputation. Are You RealSatisfied?
Someone Is In Control Of Your Reputation. Is it You? I’ve not been shy about expressing my opinion that real estate brokers should be leading the charge to “raise the bar” in the real estate industry. The responsibility for managing brand and reputation falls squarely on their shoulders. And in the wake of continued talk […]
Vision, Values And The Real Estate Industry – A Response From Julie Beall
This is a guest post from Julie Beall. This is the first guest post ever here on my personal blog. I asked Julie if I could use this after she had a horrible time trying to post a comment and had sent this as a Word document. Julie does not have a blog, but I […]
Vision, Values, And The Real Estate Industry
The Question from Michael McClure: “Here’s a topic I’ve enjoyed discussing many times with many people: is the “employee” brokerage model viable in real estate, and – on a related point – is there any correlation between the predominance of the independent contractor model and the overall level of professionalism in real estate?” My Response: […]