“You’re fooling yourself, Jeff. You always know what the right thing to do is, you just choose not to do it. And I believe this is true for everyone. You can’t correct the past. Just do the next right thing.”
The process of passing an idea through this medium of writing changes its direction. This is not the same post I started writing last night when I quickly jotted down the premise.
Making something special requires effort. Things that are easy are not rare. Delivering a quality product or exceptional service requires a focus and attention to craft that others will be unwilling to achieve.
Our distractions are real. But distractions are are not unique to us or to our time. Our challenges are not greater. Our challenges are simply different. And the key to success in the face of those distractions is the same as it ever was – focus.
Differentiation in hard in a service industry like real estate. People can’t test drive your product before buying, like they can a car. They can’t sample it at a supermarket on Saturday morning. They can’t try it on. How do you get the consumer to have an experience with you before purchase?
The excuses I make for not writing are much simpler than the fear of divulging my deepest, darkest secrets. There are many excuses, but the one that has stood in my way more often than others is this: “I don’t need to say this. It has already been said.”