Making something special requires effort. Things that are easy are not rare. Delivering a quality product or exceptional service requires a focus and attention to craft that others will be unwilling to achieve.
The Future Is About Focus
Our distractions are real. But distractions are are not unique to us or to our time. Our challenges are not greater. Our challenges are simply different. And the key to success in the face of those distractions is the same as it ever was – focus.