Making something special requires effort. Things that are easy are not rare. Delivering a quality product or exceptional service requires a focus and attention to craft that others will be unwilling to achieve.
The excuses I make for not writing are much simpler than the fear of divulging my deepest, darkest secrets. There are many excuses, but the one that has stood in my way more often than others is this: “I don’t need to say this. It has already been said.”