Values

On Aspirational Corporate Values

July 4, 2017 By Jeff Turner 2 Comments

I’ve watched more than my fair share of business leaders start down the path of defining a company’s core values, only to be distracted by the more pleasant route of articulating aspirational values instead. Why? Because facing the truth is hard. Your core values are the truth. They are your behavior. They are what already […]

Making Your Core Values Stick

February 15, 2017 By Jeff Turner Leave a Comment

Thanks to BoomTown for publishing these short thoughts. I’ve written about values and the real estate industry in the past, but I thought I’d share these quick thoughts here, along with a transcription of the video. The first thought was cut off and really should be completed. “What I know is that the people who’ve taken […]

Real Estate Brokers Need To Create Thick Layers Of Value

April 25, 2014 By Jeff Turner 15 Comments

The most dynamic challenge real estate brokers face today is NOT about changing their business model; it’s about improving the way in which they execute their existing model.

The Internet Has Not Changed What Defines A Great REALTOR®

April 16, 2014 By Jeff Turner 30 Comments

I have a fundamental disagreement with Spencer Rascoff’s statement, “before the internet, a great agent just had to be an information gatekeeper.” My pre-internet agent was far from being a simple gatekeeper to information.

Values, Brand, And The REALTOR® Code Of Ethics

March 27, 2014 By Jeff Turner 4 Comments

Mike Pennington added an “interesting” comment to yesterday’s post highlighting the difference between values and ethics as it relates to values-based leadership. He said, “This confusion is especially true in professions where there is a written ‘Code of Ethics.’ Many times it ‘seems’ that the most successful are the ones who follow the code least often.” […]

Values-based Leadership Does Not Have To Be Ethical To Be Effective

March 26, 2014 By Jeff Turner 12 Comments

One of the things that confounds me the most about the conversations that take place around values, brand and culture, is the assumption people make about values and their relationship to ethics, or to popular positive behavioral constructs. It’s a fairly common view. Take this following exchange as an example. @gahlord @CounselorAdrian the notion that […]