What I know is that the people who’ve taken their values and have incorporated them into the daily conversations in their business life, that make it a part of what they do, these are the companies that get it, the companies that get the true impact of their values to their bottom line and to their brand.
In every organization, regardless of size, values take root from the top down. It rarely, if ever, works the other way. Grass roots movements to shift a company culture, to align the values of the leaders of the company with the values of it’s employees, can only go so far. Even attempts to get leaders […]
“The only disability in life is a bad attitude #truu” My nephew posted that on his Facebook wall today. It’s a popular way to think. And the first response from one of his friends was, “Varner used to tell us that the only thing life you have a 100% control over is your attitude.” It’s a […]
Bill Leider has had a significant impact on my life. I had no way of knowing that 20 years ago when I hired Bill to consult with my previous company. I had no way of knowing that our relationship would progress from vendor, to partner, to dear friend. But what I have always known, from […]
The companies that have been successful in integrating social resources into their business strategy have done so because they have also understood that the mindset of their business needed to align with the culture of conversation that defines what the social space is all about.