Social proof is a powerful influencer. I’ve read a good deal of the writings of Robert Cialdini. He is well known for his studies on influence and the factors associated with it. He has put forth that there are six key principles of influence. They are; reciprocity, commitment, social proof, liking, authority and scarcity. One […]
Buying and selling a home is an emotional experience. It’s not about information. It’s not about data. If you’ve ever bought or sold a home, this shouldn’t be a surprise to you. Searching on the Internet for a house may be about information, at first, but the act of actually BUYING the home is not. […]
“If your business has a smart content strategy, you never have to worry about what Facebook does. Sleep well.” – Brian Clark – @copyblogger I think we’d probably all like to sleep well at night. I know I do. And we’d probably like to end each day with the feeling that the actions we took that […]
Curation is a form of storytelling. Curation tools need to support this truth. Collecting content without qualitative human judgement is aggregation, not curation. The best automation tools alone will never replace the ability of a human being to provide meaningful context. And the best curation, the curation I subscribe to via email, takes context to […]
As is the case with most of my presentation slides, they don’t necessarily make a ton of sense without the sound associated with them. I use slides as concept placeholders, predominantly. I want them to be visually interesting and compliment what’s being said. So, posting them here is less about conveying the message of the […]
The companies that have been successful in integrating social resources into their business strategy have done so because they have also understood that the mindset of their business needed to align with the culture of conversation that defines what the social space is all about.