Jeff Turner

My Thoughts Exactly

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Social Proof And Social Media – The Value Of Confederates

April 3, 2014 By Jeff Turner 3 Comments

Social proof is a powerful influencer.  I’ve read a good deal of the writings of Robert Cialdini. He is well known for his studies on influence and the factors associated with it. He has put forth that there are six key principles of influence. They are; reciprocity, commitment, social proof, liking, authority and scarcity. One […]

Filed Under: Behavior, Social Networking, strategy Tagged With: behavior, social media, social proof

Sex And Real Estate And The Future Of The Industry

March 3, 2012 By Jeff Turner 10 Comments

Buying and selling a home is an emotional experience. It’s not about information. It’s not about data. If you’ve ever bought or sold a home, this shouldn’t be a surprise to you. Searching on the Internet for a house may be about information, at first, but the act of actually BUYING the home is not. […]

Filed Under: strategy Tagged With: brokerage, data, future, Real estate, sex and real estate, strategy

Smart Content Strategy And A Good Night’s Sleep

February 17, 2012 By Jeff Turner 5 Comments

Content Is King Graphic by Jeff Turner

“If your business has a smart content strategy, you never have to worry about what Facebook does. Sleep well.” –  Brian Clark – @copyblogger I think we’d probably all like to sleep well at night. I know I do. And we’d probably like to end each day with the feeling that the actions we took that […]

Filed Under: strategy Tagged With: content, marketing, strategy

Curation As Story – The Importance Of Human Filters

December 21, 2011 By Jeff Turner 18 Comments

Curation is a form of storytelling. Curation tools need to support this truth.  Collecting content without qualitative human judgement is aggregation, not curation. The best automation tools alone will never replace the ability of a human being to provide meaningful context. And the best curation, the curation I subscribe to via email, takes context to […]

Filed Under: Featured, strategy Tagged With: curation, storytelling, strategy

Listening As Strategy – Slides

March 3, 2011 By Jeff Turner Leave a Comment

As is the case with most of my presentation slides, they don’t necessarily make a ton of sense without the sound associated with them. I use slides as concept placeholders, predominantly. I want them to be visually interesting and compliment what’s being said. So, posting them here is less about conveying the message of the […]

Filed Under: Listening, strategy Tagged With: Business, listening, social media, strategy

Social Is A Mindset

February 23, 2011 By Jeff Turner 7 Comments

The companies that have been successful in integrating social resources into their business strategy have done so because they have also understood that the mindset of their business needed to align with the culture of conversation that defines what the social space is all about.

Filed Under: Featured, strategy Tagged With: culture, mindset, resource, social media, strategy

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