Jeff Turner

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Social Proof And Social Media – The Value Of Confederates

April 3, 2014 By Jeff Turner 3 Comments

Social proof is a powerful influencer.  I’ve read a good deal of the writings of Robert Cialdini. He is well known for his studies on influence and the factors associated with it. He has put forth that there are six key principles of influence. They are; reciprocity, commitment, social proof, liking, authority and scarcity. One […]

Filed Under: Behavior, Social Networking, strategy Tagged With: behavior, social media, social proof

 

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