The most dynamic challenge real estate brokers face today is NOT about changing their business model; it’s about improving the way in which they execute their existing model.
The Loss Of Group Identity And Its Impact On REALTORS®
Differentiation in hard in a service industry like real estate. People can’t test drive your product before buying, like they can a car. They can’t sample it at a supermarket on Saturday morning. They can’t try it on. How do you get the consumer to have an experience with you before purchase?
The Release Of Brand Delusions
Bill Leider has had a significant impact on my life. I had no way of knowing that 20 years ago when I hired Bill to consult with my previous company. I had no way of knowing that our relationship would progress from vendor, to partner, to dear friend. But what I have always known, from […]
It’s Your Reputation. Are You RealSatisfied?
Someone Is In Control Of Your Reputation. Is it You? I’ve not been shy about expressing my opinion that real estate brokers should be leading the charge to “raise the bar” in the real estate industry. The responsibility for managing brand and reputation falls squarely on their shoulders. And in the wake of continued talk […]
Behavior Is The Truest Form Of Communication
Yesterday, Marc Davison asked a question in the form of a blog post. Who are you? It was a post about corporate values, a topic near to my heart and one I’ve been writing and speaking about for years. I encourage you to read the post. It’s a story about how he experienced corporate values in the behavior of […]
Why Do You Exist, Other Than To Make Money
A few of my friends, Teri Conrad, Debra Trappen and Laura Monroe, had been talking about the #brandtribe chat stream on Twitter for a while, so I thought I’d follow along using Dashter to curate a bit of the discussion, and see what I could glean from it this morning. I was happy that the […]