Differentiation in hard in a service industry like real estate. People can’t test drive your product before buying, like they can a car. They can’t sample it at a supermarket on Saturday morning. They can’t try it on. How do you get the consumer to have an experience with you before purchase?
Last friday during a long drive to lunch, a debate around QR codes waged on Twitter. I couldn’t join in the midst of the fray, since I value my life a whole heck of a lot more than I do QR codes. But when I got to a place where I could read the string […]