Jeff Turner

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The Loss Of Group Identity And Its Impact On REALTORS®

April 17, 2014 By Jeff Turner 20 Comments

Differentiation in hard in a service industry like real estate. People can’t test drive your product before buying, like they can a car. They can’t sample it at a supermarket on Saturday morning. They can’t try it on. How do you get the consumer to have an experience with you before purchase?

Filed Under: Behavior, Brand Tagged With: brand, differentiation, Real estate

There Is A Difference Between Different And Differentiation

March 28, 2011 By Jeff Turner 20 Comments

Last friday during a long drive to lunch, a debate around QR codes waged on Twitter. I couldn’t join in the midst of the fray, since I value my life a whole heck of a lot more than I do QR codes. But when I got to a place where I could read the string […]

Filed Under: Featured Tagged With: differentiation, qr code, Real estate, strategy, tech, technology, twitter

 

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