Last friday during a long drive to lunch, a debate around QR codes waged on Twitter.
I couldn’t join in the midst of the fray, since I value my life a whole heck of a lot more than I do QR codes. But when I got to a place where I could read the string of comments going back and forth, I weighed in. I felt compelled. I’m drawn the the QR code debate like a moth to flame. Simply put, I just don’t see what all of the QR code excitement is about.
Later that day, a question was posted on the Tech Support Group For Real Estate Agents about QR codes and I was sucked in again. This time, the conversation turned to why the proponents were using them if such a small percentage of them were actually being scanned. The universal response by the real estate agents was along the line of, “it serves the purpose of being something a little different.”
My respons was this: I’m NOT saying they are going away or should. What I AM saying is that most of the uses I’ve seen in real estate are pointless. They are just replacing a URL. That’s not a good use case for me. Give me a bonus for going out of my way to scan your QR code. Tell me what it’s going to be… other houses like this one in the neighborhood with directions for example… but tell me that’s what I’m going to get. Do something of value that makes it worth my time.
Why should you use a QR code. To be different is not good enough for me. If you’re going to get me to use it and be happy about it, make it worth my time. Make it about me, not about you. Too much focus in on the “perceived” benefit to the agent. As illustrated by what another agent chimed in with later; “QR Codes will be great if it allows us to capture the prospects’ cell phone info so we can mobile drip marketing them. :-)” As a consumer, that really makes me want to scan a QR code.
Being different is not the same thing as doing something that truly differentiates.