I don’t hate QR codes. I hate how QR codes are being used. I hate the lack of thought being given to QR Code use and I hate the hype over their use. But I don’t hate QR codes. QR codes are inert. QR codes are only as good as you make them.
If there is magic in using a QR code it is in doing something truly unique, something that will reward the user for taking the time to scan it. It should be something that uniquely connects the offline world with the online world. The vast majority of QR code uses miss this mark by a long shot. They are simply a fancy URL. It doesn’t have to be that way.
Yesterday I received a tweet from Jason Crouch directing me to an example of QR code use he thought I’d enjoy. He was right. Watch this:
That is a great example of how to use a QR code effectively. You can see it here on the campaign website.