Your core values are the truth. They are your behavior. They are what already exists. They are what really happens behind the closed doors, not just in the seclusion of executive meetings, but in the solitude of personal choice.
What I know is that the people who’ve taken their values and have incorporated them into the daily conversations in their business life, that make it a part of what they do, these are the companies that get it, the companies that get the true impact of their values to their bottom line and to their brand.
Just as focusing solely on being happy won’t make you happy, focusing solely on creating a quality experience won’t deliver that experience. Happiness is a by-product of living life in sync with your core values. So is creating and delivering a quality experience. It is a lifestyle, not a destination.
The most dynamic challenge real estate brokers face today is NOT about changing their business model; it’s about improving the way in which they execute their existing model.
I have a fundamental disagreement with Spencer Rascoff’s statement, “before the internet, a great agent just had to be an information gatekeeper.” My pre-internet agent was far from being a simple gatekeeper to information.
Fearing this might just be a publicity stunt designed to gain attention, despite the founder’s claims otherwise, I wasn’t going to write about this today. Providing this idiocy with more attention, even negative attention, might just help the founders raise the funding from Silicon Valley they are apparently seeking. But I decided to write anyway.