Differentiation in hard in a service industry like real estate. People can’t test drive your product before buying, like they can a car. They can’t sample it at a supermarket on Saturday morning. They can’t try it on. How do you get the consumer to have an experience with you before purchase?
The excuses I make for not writing are much simpler than the fear of divulging my deepest, darkest secrets. There are many excuses, but the one that has stood in my way more often than others is this: “I don’t need to say this. It has already been said.”
I’ve experienced the self-limiting power of the negative messages we send to ourselves. And I have also experienced the self-affirming power of flipping those messages around.
I already know that I’m unduly influenced by Facebook’s filtering systems, I just don’t know how much. How many people am I really interacting with? Facebook knows. Who are these people? Who have I never interacted with? Facebook knows. I want them to tell me.
Social proof is a powerful influencer. I’ve read a good deal of the writings of Robert Cialdini. He is well known for his studies on influence and the factors associated with it. He has put forth that there are six key principles of influence. They are; reciprocity, commitment, social proof, liking, authority and scarcity. One […]
Who doesn’t like a little fun competition. Numbers are cool. If you hadn’t noticed, because you likely don’t go to your Google+ profile very often, Google has added a little number that is almost certain to get people talking about another irrelevant statistic. It is sure to be taken out of context and used in […]