The most dynamic challenge real estate brokers face today is NOT about changing their business model; it’s about improving the way in which they execute their existing model.
Google Is Not An Oracle – Yet
I predict our predictive future is closer than we think and that Google and others will get scary good at it. Why? Because we are willing to share everything.
The Loss Of Group Identity And Its Impact On REALTORS®
Differentiation in hard in a service industry like real estate. People can’t test drive your product before buying, like they can a car. They can’t sample it at a supermarket on Saturday morning. They can’t try it on. How do you get the consumer to have an experience with you before purchase?
Values, Brand, And The REALTOR® Code Of Ethics
Mike Pennington added an “interesting” comment to yesterday’s post highlighting the difference between values and ethics as it relates to values-based leadership. He said, “This confusion is especially true in professions where there is a written ‘Code of Ethics.’ Many times it ‘seems’ that the most successful are the ones who follow the code least often.” […]
Community Is Not The Goal – The Presentation
I am not sure what it is about the timing of CRS. My three CRS events have come at two different times of the year. The first CRS I went to was in, I think it was in Vegas, and it was in the Summer. Is that correct? How many of you were at that […]
What Are Your “Go To War” Values?
Everybody loves a touchy-feely statement of values. Sites like Pinterest are littered with beautifully designed values pieces. An industry has been built around selling motivational posters based on popular, ethical values. They’re inspirational and aspirational. They make us feel good. Often, however, they don’t represent reality. Too many companies have values that are not in line […]