Bill Leider has had a significant impact on my life. I had no way of knowing that 20 years ago when I hired Bill to consult with my previous company. I had no way of knowing that our relationship would progress from vendor, to partner, to dear friend. But what I have always known, from […]
Have You Identified The Soul Of Your Company?
First, you must believe that a soul is necessary. One of the problems of our day is that, all too often, the companies that dominate our headlines are built to be sold. Many are sold before they’re even profitable. And the creators don’t plan to be around long. So growth, even less than profits, becomes […]
Does Authenticity Really Matter?
Does Intent Matter? I have no idea whether Irina was asking the following question relative to the social web or about life in general, but I’ve thought about this question a great deal in the past and recently as it relates to the use of social media for marketing. “how can you tell if you’re […]
Facebook Is Not The Internet, Nor Should It Be
I’m going to go ahead and draw a line in the sand. I love Facebook. I’ve been posting there since April 16, 2007. And I believe Facebook should be insanely profitable, but Facebook is not the internet, nor should it be. Chris Smith suggests this in a long status update on Facebook. “The Facebook I see […]
The Direct Connection Between Values And Success
Your values are your true brand. I believe this without reservation. There is real power in clearly identifying and articulating your core mission and values, and making them a prominent behavior driver, both in your business and in your personal life. Two stories caught my eye this past week and they each take a different approach to […]
Behavior Is The Truest Form Of Communication
Yesterday, Marc Davison asked a question in the form of a blog post. Who are you? It was a post about corporate values, a topic near to my heart and one I’ve been writing and speaking about for years. I encourage you to read the post. It’s a story about how he experienced corporate values in the behavior of […]