Jeff Turner

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Embracing The Honor Of Influence

March 1, 2013 By Jeff Turner 16 Comments

Each year, for the last four years, I’ve had the same reaction to being included on Inman’s 100 Most Influential Real Estate Leaders list. I have recoiled from it. I politely thank people when they mention it and I’m certainly honored by my association with some exceptional folks, but I’ve never fully embraced it. I’m sure […]

Filed Under: Commentary Tagged With: influence, inman, purpose, values, vision

The Release Of Brand Delusions

November 2, 2012 By Jeff Turner 2 Comments

Bill Leider has had a significant impact on my life. I had no way of knowing that 20 years ago when I hired Bill to consult with my previous company. I had no way of knowing that our relationship would progress from vendor, to partner, to dear friend. But what I have always known, from […]

Filed Under: Brand Tagged With: brand, culture, values

Have You Identified The Soul Of Your Company?

February 11, 2012 By Jeff Turner 8 Comments

First, you must believe that a soul is necessary. One of the problems of our day is that, all too often, the companies that dominate our headlines are built to be sold. Many are sold before they’re even profitable. And the creators don’t plan to be around long. So growth, even less than profits, becomes […]

Filed Under: Featured, Values Tagged With: Business, decision making, evernote, soul, values, vision

Does Authenticity Really Matter?

February 8, 2012 By Jeff Turner 5 Comments

Does Intent Matter? I have no idea whether Irina was asking the following question relative to the social web or  about life in general, but I’ve thought about this question a great deal in the past and recently as it relates to the use of social media for marketing. “how can you tell if you’re […]

Filed Under: Behavior, Featured Tagged With: authenticity, marketing, social media, values

Facebook Is Not The Internet, Nor Should It Be

February 3, 2012 By Jeff Turner 136 Comments

I’m going to go ahead and draw a line in the sand.  I love Facebook. I’ve been posting there since April 16, 2007. And I believe Facebook should be insanely profitable, but Facebook is not the internet, nor should it be. Chris Smith suggests this in a long status update on Facebook. “The Facebook I see […]

Filed Under: Featured, Values Tagged With: Facebook, internet, john battelle, values

The Direct Connection Between Values And Success

January 30, 2012 By Jeff Turner 4 Comments

Your values are your true brand. I believe this without reservation. There is real power in clearly identifying and articulating your core mission and values, and making them a prominent behavior driver, both in your business and in your personal life. Two stories caught my eye this past week and they each take a different approach to […]

Filed Under: Values Tagged With: brand, success, values, vision

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