Jeff Turner

My Thoughts Exactly

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Does Authenticity Really Matter?

February 8, 2012 By Jeff Turner 5 Comments

Does Intent Matter? I have no idea whether Irina was asking the following question relative to the social web or  about life in general, but I’ve thought about this question a great deal in the past and recently as it relates to the use of social media for marketing. “how can you tell if you’re […]

Filed Under: Behavior, Featured Tagged With: authenticity, marketing, social media, values

The Flaw in Zuckerberg’s “One Identity” Vision

March 12, 2011 By Jeff Turner 5 Comments

“Having two identities for yourself is an example of a lack of integrity.” – Mark Zuckerberg | via Facebook Comments Expose a Flaw in Zuckerberg’s Vision. Of course, this assumes that your two identities don’t share the same level of integrity, which is a bad assumption. I approach business conversations with the same level of integrity […]

Filed Under: Commentary Tagged With: authenticity, comments, Facebook, identity

 

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