Jeff Turner ‣ Jeff Turner

Listening As Strategy – Not Listening

April 29, 2011 By Jeff Turner 12 Comments

Not listening is one of the most common and valuable listening strategies. Not listening, or “selective hearing” is the most basic of all listening skills. It is how we’re able to focus on the person we’re sitting with in a crowded restaurant, even though multiple conversations are taking place around us. We filter out what […]

I Don’t Hate QR Codes

April 27, 2011 By Jeff Turner 9 Comments

I don’t hate QR codes. I hate how QR codes are being used. I hate the lack of thought being given to QR Code use and I hate the hype over their use. But I don’t hate QR codes. QR codes are inert. QR codes are only as good as you make them. If there […]

Conversations Grow By Interest, Not By Invite

April 4, 2011 By Jeff Turner 3 Comments

The best conversations I’ve been a part of recently have grown organically. Here’s how it works. Someone like Matthew Shadbolt throws out a question, or a thought about a link. Someone like Gahlord Dewald throws out a response. Sometimes, it stops there. But when it doesn’t, that’s when the magic happens. When a good thought […]

There Is A Difference Between Different And Differentiation

March 28, 2011 By Jeff Turner 20 Comments

Last friday during a long drive to lunch, a debate around QR codes waged on Twitter. I couldn’t join in the midst of the fray, since I value my life a whole heck of a lot more than I do QR codes. But when I got to a place where I could read the string […]

The Elephant In The Social Media Marketing For Real Estate Room

March 22, 2011 By Jeff Turner 29 Comments

“When you avoid talking about what isn’t working, you’re also avoiding what will fix it.” via Time to Kill the Elephants by Tamsen McMahon I like Mike Ferry right now. Yes, I’m aware that some are bashing Mike Ferry for his comments during the smackdown debate between Ferry and Matthew Ferrara at the Coldwell Banker Generation Blue […]