In every organization, regardless of size, values take root from the top down. It rarely, if ever, works the other way. Grass roots movements to shift a company culture, to align the values of the leaders of the company with the values of it’s employees, can only go so far. Even attempts to get leaders […]
What Are Your “Go To War” Values?
Everybody loves a touchy-feely statement of values. Sites like Pinterest are littered with beautifully designed values pieces. An industry has been built around selling motivational posters based on popular, ethical values. They’re inspirational and aspirational. They make us feel good. Often, however, they don’t represent reality. Too many companies have values that are not in line […]
Embracing The Honor Of Influence
Each year, for the last four years, I’ve had the same reaction to being included on Inman’s 100 Most Influential Real Estate Leaders list. I have recoiled from it. I politely thank people when they mention it and I’m certainly honored by my association with some exceptional folks, but I’ve never fully embraced it. I’m sure […]
The Release Of Brand Delusions
Bill Leider has had a significant impact on my life. I had no way of knowing that 20 years ago when I hired Bill to consult with my previous company. I had no way of knowing that our relationship would progress from vendor, to partner, to dear friend. But what I have always known, from […]
Have You Identified The Soul Of Your Company?
First, you must believe that a soul is necessary. One of the problems of our day is that, all too often, the companies that dominate our headlines are built to be sold. Many are sold before they’re even profitable. And the creators don’t plan to be around long. So growth, even less than profits, becomes […]
Does Authenticity Really Matter?
Does Intent Matter? I have no idea whether Irina was asking the following question relative to the social web or about life in general, but I’ve thought about this question a great deal in the past and recently as it relates to the use of social media for marketing. “how can you tell if you’re […]