Jeff Turner

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Link Baiting Hits A New Low

August 31, 2013 By Jeff Turner 8 Comments

I went to bed angry last night. My final tweet of the night was this, “Congratulations, @WashingtonPost, you’ve taken link baiting to a new low.” I tossed and turned as I thought about the state of the fourth estate. I went to bed fuming about media’s unbridled desire to sensationalize headlines with little regard for the […]

Filed Under: Commentary Tagged With: journalism, link baiting, values

You Don’t Need To Be The General To Have Go To War Values

August 16, 2013 By Jeff Turner 3 Comments

In every organization, regardless of size, values take root from the top down. It rarely, if ever, works the other way. Grass roots movements to shift a company culture, to align the values of  the leaders of the company with the values of it’s employees, can only go so far. Even attempts to get leaders […]

Filed Under: Values Tagged With: culture, struggle, values

What Are Your “Go To War” Values?

March 12, 2013 By Jeff Turner 13 Comments

Everybody loves a touchy-feely statement of values. Sites like Pinterest are littered with beautifully designed values pieces. An industry has been built around selling motivational posters based on popular, ethical values. They’re inspirational and aspirational. They make us feel good. Often, however, they don’t represent reality. Too many companies have values that are not in line […]

Filed Under: Values Tagged With: brokers, leadership, Real estate, values

Embracing The Honor Of Influence

March 1, 2013 By Jeff Turner 16 Comments

Each year, for the last four years, I’ve had the same reaction to being included on Inman’s 100 Most Influential Real Estate Leaders list. I have recoiled from it. I politely thank people when they mention it and I’m certainly honored by my association with some exceptional folks, but I’ve never fully embraced it. I’m sure […]

Filed Under: Commentary Tagged With: influence, inman, purpose, values, vision

The Release Of Brand Delusions

November 2, 2012 By Jeff Turner 2 Comments

Bill Leider has had a significant impact on my life. I had no way of knowing that 20 years ago when I hired Bill to consult with my previous company. I had no way of knowing that our relationship would progress from vendor, to partner, to dear friend. But what I have always known, from […]

Filed Under: Brand Tagged With: brand, culture, values

Have You Identified The Soul Of Your Company?

February 11, 2012 By Jeff Turner 8 Comments

First, you must believe that a soul is necessary. One of the problems of our day is that, all too often, the companies that dominate our headlines are built to be sold. Many are sold before they’re even profitable. And the creators don’t plan to be around long. So growth, even less than profits, becomes […]

Filed Under: Featured, Values Tagged With: Business, decision making, evernote, soul, values, vision

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