If markets are conversations, then better conversations equal better marketing. My apologies to Doc Searles and Hugh McLeod, who have both already created some really smart conversations around this topic. But I got one of my Tennessee Squire letters today and it brought a major smile to my face. Jack Daniels has been having a […]
Time Provides Its Own Transparency
People reveal who they are. It just happens. One of the battle cries of the social media movement has been, “transparency!” We’ve been encouraged to “be transparent” in our online communication in order to gain the trust of our networks. It’s generally good advice, as far as it goes. Of course it doesn’t go far […]
Listening As Strategy – Slides
As is the case with most of my presentation slides, they don’t necessarily make a ton of sense without the sound associated with them. I use slides as concept placeholders, predominantly. I want them to be visually interesting and compliment what’s being said. So, posting them here is less about conveying the message of the […]
Focus
Is hard. For me. Somewhere around 4:30 PM yesterday afternoon I lost my focus. And I mean I completely lost it. I found myself on a skype call with great intentions of adding value and then, bam! Focus gone. Totally. My laptop was in my lap, and so was my iPhone. Multiple windows were open […]
Pay Attention To Your True Brand
Would you like to know what happens when you shift your focus from your true brand to the words and images that simply represent it? Watch what is happening with the recent lawsuit brought by The Lones Group against The Real Estate Zebra. I won’t go into the details of the lawsuit here. Others have […]
Social Is A Mindset
The companies that have been successful in integrating social resources into their business strategy have done so because they have also understood that the mindset of their business needed to align with the culture of conversation that defines what the social space is all about.