Every so often, we need to step back and appreciate the power of social media to move masses of people in a positive direction. This video has gone viral, partly because Dred Scott is a talented musician, and partly because it’s a moving story of hope that makes us feel good. It makes me feel […]
Listening As Strategy – Listening To Learn
There is what we say. And there is what we mean. The vast majority of the time, what we say and what we’re trying to say are not the same thing. It’s not that we’re attempting to hide something. To the contrary, most of us are trying, to the best of our ability, to insure […]
The Elephant In The Social Media Marketing For Real Estate Room
“When you avoid talking about what isn’t working, you’re also avoiding what will fix it.” via Time to Kill the Elephants by Tamsen McMahon I like Mike Ferry right now. Yes, I’m aware that some are bashing Mike Ferry for his comments during the smackdown debate between Ferry and Matthew Ferrara at the Coldwell Banker Generation Blue […]
Listening As Strategy – Slides
As is the case with most of my presentation slides, they don’t necessarily make a ton of sense without the sound associated with them. I use slides as concept placeholders, predominantly. I want them to be visually interesting and compliment what’s being said. So, posting them here is less about conveying the message of the […]
Social Is A Mindset
The companies that have been successful in integrating social resources into their business strategy have done so because they have also understood that the mindset of their business needed to align with the culture of conversation that defines what the social space is all about.
8 Ideas To Help You Leverage Social Media
My 10 minute brain dump at Inman Real Estate Connect.
- « Previous Page
- 1
- …
- 3
- 4
- 5