People reveal who they are. It just happens. One of the battle cries of the social media movement has been, “transparency!” We’ve been encouraged to “be transparent” in our online communication in order to gain the trust of our networks. It’s generally good advice, as far as it goes. Of course it doesn’t go far […]
Listening As Strategy – Slides
As is the case with most of my presentation slides, they don’t necessarily make a ton of sense without the sound associated with them. I use slides as concept placeholders, predominantly. I want them to be visually interesting and compliment what’s being said. So, posting them here is less about conveying the message of the […]
Focus
Focus. Is hard. For me. I don’t manage distractions well. I need to continue to eliminate them. Is it hard for you too?
Pay Attention To Your True Brand
Would you like to know what happens when you shift your focus from your true brand to the words and images that simply represent it? Watch what is happening with the recent lawsuit brought by The Lones Group against The Real Estate Zebra. I won’t go into the details of the lawsuit here. Others have […]
Social Is A Mindset
The companies that have been successful in integrating social resources into their business strategy have done so because they have also understood that the mindset of their business needed to align with the culture of conversation that defines what the social space is all about.
Listening As Strategy – Video
I was honored to be asked to deliver one of the keynote presentations at CRS Sell-A-Bration in Orlando, Florida this past week. My presentation title was, “Listening As Strategy.”