Only when an innovation is dead can the real work begin. That’s when people who are seeking leverage get to work, when we can focus on what we’re saying, not how (or where) we’re saying it. via Seth’s Blog: Bring me stuff that’s dead, please.
In the past, I’ve been guilty of being part of the “drive by technorati.” I’ve been quick to explore new options at the expense of older, more proven options. I’ll probably be guilty again. But lately, I’m finding that chasing the new is getting old. At least in terms of actually doing things.
This new category of blog posts (Commentary) is actually a reaction to Amplify.com. I signed up back when Amplify was first launched, but have yet to really use it. I just couldn’t wrap my head around why I’d want to begin creating content for yet another internet startup. Why would I want to waste my time “amplifying” things there when I could just as easily do it here?
I’m not sure what took me so long to act on that thought. Perhaps I needed to truly get fed up with chasing the new. I don’t know. I don’t care. I’m acting on it now.