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Chasing The New Is Getting Old

March 14, 2011 By Jeff Turner 13 Comments

Only when an innovation is dead can the real work begin. That’s when people who are seeking leverage get to work, when we can focus on what we’re saying, not how (or where) we’re saying it. via Seth’s Blog: Bring me stuff that’s dead, please.

In the past, I’ve been guilty of being part of the “drive by technorati.” I’ve been quick to explore new options at the expense of older, more proven options. I’ll probably be guilty again. But lately, I’m finding that chasing the new is getting old. At least in terms of actually doing things.

This new category of blog posts (Commentary) is actually a reaction to Amplify.com. I signed up back when Amplify was first launched, but have yet to really use it. I just couldn’t wrap my head around why I’d want to begin creating content for yet another internet startup. Why would I want to waste my time “amplifying” things there when I could just as easily do it here?

I’m not sure what took me so long to act on that thought. Perhaps I needed to truly get fed up with chasing the new. I don’t know. I don’t care. I’m acting on it now.

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Filed Under: Commentary Tagged With: amplify, blogging, doing, technorati

Comments

  1. Lisa Heindel says

    March 14, 2011 at 1:25 pm

    Funny, Jeff…I was just thinking that I haven’t implemented the latest, greatest, newest whatever that we are all supposed to be doing. I reached burn out on trying to keep up about 6 months ago and have been focusing on who not how instead. I’m fine with the tools I’m using – they get the job done and if there is something out there that blows my existing tools away, it will still be there when I catch up.

    Hope you get past fed up and on to peaceful quickly.

    Reply
    • Jeff Turner says

      March 14, 2011 at 1:54 pm

      I like the exploration. I really do. But sometimes new is just new. It’s not better.

      Reply
  2. Peter Brewer says

    March 14, 2011 at 2:09 pm

    Do you have my postal address to send that iPad2 to?.. 🙂

    Reply
  3. Jonathan Rivera says

    March 14, 2011 at 2:10 pm

    I’m thrilled to see this trend developing. At the end of the day what we’re doing needs to generate results that add to our bottom line – or else this is just a hobby and we’re just wasting time.

    So what’s your ROE?
    “Return on engagement?”

    JR

    Reply
  4. Mike Mueller says

    March 14, 2011 at 2:22 pm

    I read Seth’s post this morning and was struck with a weird thought. Many of these same people who he calls “technorati” are also “purple cows”.
    In an ongoing effort to create remarkable product, don’t these purple cow technorati types need to be chasing the new? Isn’t that also part of their makeup?

    Mike “Lavender Cow” Mueller

    Reply
    • Jeff Turner says

      March 14, 2011 at 2:37 pm

      I would say “some” are purple cows. The rest are purple cow followers. 🙂 But I want to be clear, I don’t intend on curtailing my curiosity. I just feel that I’ve abandoned some good tools in the past in the process of discovery. That’s got to stop.

      Reply
    • Jeff Turner says

      March 14, 2011 at 2:39 pm

      A good example of curiosity and exploration paying off is inboxq, shown to me by Gahlord Dewald. It’s new, but unlike anything out there. It’s already helping me immensely.

      Reply
  5. Teresa Boardman says

    March 14, 2011 at 3:43 pm

    Bummer! I missed it. I could have followed you.

    Reply
    • Jeff Turner says

      March 14, 2011 at 3:43 pm

      You can still follow me. 🙂

      Reply
  6. Peter Brewer says

    March 15, 2011 at 5:04 am

    I’m not sure whether this would be categorised as Old, New, Superflous, Fadish, or just the cause of my short, medium or longer term abandonment of something else. But what the heck!~.. I’ve ordered one! http://www.youbiq.com/site/gymbl Have You?

    Reply
    • Jeff Turner says

      March 15, 2011 at 5:31 am

      That’s not the “new” I was talking about. 🙂 And, it looks very cool.

      Reply

Trackbacks

  1. Smart Content Strategy And A Good Night’s Sleep | Jeff Turner says:
    February 17, 2012 at 1:14 pm

    […] sure you do as well.  And, frankly, I grew tired of “chasing the new” a long time ago. Still, that last one is the hardest for me to follow. I think Brian nailed […]

    Reply
  2. Smart Content Strategy And A Good Night’s Sleep | Jeff Turner says:
    February 17, 2012 at 1:14 pm

    […] sure you do as well.  And, frankly, I grew tired of “chasing the new” a long time ago. Still, that last one is the hardest for me to follow. I think Brian nailed […]

    Reply

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