Jeff Turner

My Thoughts Exactly

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Have You Identified The Soul Of Your Company?

February 11, 2012 By Jeff Turner 8 Comments

First, you must believe that a soul is necessary. One of the problems of our day is that, all too often, the companies that dominate our headlines are built to be sold. Many are sold before they’re even profitable. And the creators don’t plan to be around long. So growth, even less than profits, becomes […]

Filed Under: Featured, Values Tagged With: Business, decision making, evernote, soul, values, vision

Tilting At Internet Windmills

February 4, 2012 By Jeff Turner 6 Comments

We spend too much time attacking imaginary enemies.  This is especially true when it comes to the Internet and technology. Change comes so quickly, we find it difficult not to constantly try to predict it’s next move. And it’s the pace of change that’s driving the bulk of our behavior. It’s further complicated by the […]

Filed Under: Values Tagged With: internet, social networks, technology, windmills

Facebook Is Not The Internet, Nor Should It Be

February 3, 2012 By Jeff Turner 136 Comments

I’m going to go ahead and draw a line in the sand.  I love Facebook. I’ve been posting there since April 16, 2007. And I believe Facebook should be insanely profitable, but Facebook is not the internet, nor should it be. Chris Smith suggests this in a long status update on Facebook. “The Facebook I see […]

Filed Under: Featured, Values Tagged With: Facebook, internet, john battelle, values

The Direct Connection Between Values And Success

January 30, 2012 By Jeff Turner 4 Comments

Your values are your true brand. I believe this without reservation. There is real power in clearly identifying and articulating your core mission and values, and making them a prominent behavior driver, both in your business and in your personal life. Two stories caught my eye this past week and they each take a different approach to […]

Filed Under: Values Tagged With: brand, success, values, vision

Behavior Is The Truest Form Of Communication

November 30, 2011 By Jeff Turner 18 Comments

Yesterday, Marc Davison asked a question in the form of a blog post. Who are you? It was a post about corporate values, a topic near to my heart and one I’ve been writing and speaking about for years. I encourage you to read the post. It’s a story about how he experienced corporate values in the behavior […]

Filed Under: Behavior, Brand, Featured, Values Tagged With: behavior, brand, values

Why Do You Exist, Other Than To Make Money

November 23, 2011 By Jeff Turner 10 Comments

A few of my friends, Teri Conrad, Debra Trappen and Laura Monroe, had been talking about the #brandtribe chat stream on Twitter for a while, so I thought I’d follow along using Dashter to curate a bit of the discussion, and see what I could glean from it this morning. I was happy that the […]

Filed Under: Brand, Values Tagged With: brand, brandtribe, motivation, values

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