If markets are conversations, then better conversations equal better marketing. My apologies to Doc Searles and Hugh McLeod, who have both already created some really smart conversations around this topic. But I got one of my Tennessee Squire letters today and it brought a major smile to my face. Jack Daniels has been having a […]
Pay Attention To Your True Brand
Would you like to know what happens when you shift your focus from your true brand to the words and images that simply represent it? Watch what is happening with the recent lawsuit brought by The Lones Group against The Real Estate Zebra. I won’t go into the details of the lawsuit here. Others have […]
Your Values Are Your True Brand: Part 2
Yesterday, I talked about the first four values that came from the mentoring and values consulting process. Today I’m sharing values 5-9. As a reminder, the most important thing learned in this process is that I don’t have to try to live my values. I always live my values. Everyone does. What we don’t do is admit to […]
Your Values Are Your True Brand: Part 1
Yesterday I wrote about the importance of choosing a mentor who shared your core values and several people commented on their ongoing quest to define their own core values. It’s an important quest, because our values are our true brand. This is true for companies as well as individuals. My quest took many years and […]
Find A Mentor Who Shares Your Core Values
You’re not as smart as you think you are, trust me. And You Are Not Going To Get Any Smarter By Yourself. There are few realizations as important as this one in our lives – that we need someone else’s help. Recognizing this fact is often the difference between stagnancy and growth, mediocrity and excellence, […]