Jeff Turner

My Thoughts Exactly

MY THOUGHTS EXACTLY

6 kids. 1 wife. 0 worries.

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Never Wrestle With A Pig

March 9, 2011 By Jeff Turner 12 Comments

“Never wrestle with a pig – you’ll both get dirty, and the pig will love it” – English Proverb I value diversity. I value diversity of all kinds. And I value diversity of thought above all other forms of diversity. I can’t learn anything from someone who is exactly like me. Not one thing. Ideas […]

Filed Under: Featured, Values Tagged With: diversity, friends, learning, mutual respect, relationships, shared values, teamwork, values

Better Conversations – Jack Daniels

March 5, 2011 By Jeff Turner 4 Comments

If markets are conversations, then better conversations equal better marketing. My apologies to Doc Searles and Hugh McLeod, who have both already created some really smart conversations around this topic. But I got one of my Tennessee Squire letters today and it brought a major smile to my face. Jack Daniels has been having a […]

Filed Under: Brand, Featured, Values Tagged With: conversation, jack daniels, strategy, values

Pay Attention To Your True Brand

February 26, 2011 By Jeff Turner 42 Comments

Would you like to know what happens when you shift your focus from your true brand to the words and images that simply represent it? Watch what is happening with the recent lawsuit brought by The Lones Group against The Real Estate Zebra. I won’t go into the details of the lawsuit here. Others have […]

Filed Under: Brand, Featured, Values Tagged With: brand, power, values

Your Values Are Your True Brand: Part 2

December 10, 2010 By Jeff Turner 2 Comments

Yesterday, I talked about the first four values that came from the mentoring and values consulting process. Today I’m sharing values 5-9. As a reminder, the most important thing learned in this process is that I don’t have to try to live my values. I always live my values. Everyone does. What we don’t do is admit to […]

Filed Under: Brand, Values

Your Values Are Your True Brand: Part 1

December 9, 2010 By Jeff Turner 12 Comments

Yesterday I wrote about the importance of choosing a mentor who shared your core values and several people commented on their ongoing quest to define their own core values. It’s an important quest, because our values are our true brand. This is true for companies as well as individuals. My quest took many years and […]

Filed Under: Brand, Values

Find A Mentor Who Shares Your Core Values

December 8, 2010 By Jeff Turner 10 Comments

You’re not as smart as you think you are, trust me. And You Are Not Going To Get Any Smarter By Yourself. There are few realizations as important as this one in our lives – that we need someone else’s help. Recognizing this fact is often the difference between stagnancy and growth, mediocrity and excellence, […]

Filed Under: Values

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