If markets are conversations, then better conversations equal better marketing. My apologies to Doc Searles and Hugh McLeod, who have both already created some really smart conversations around this topic. But I got one of my Tennessee Squire letters today and it brought a major smile to my face. Jack Daniels has been having a […]
Listening As Strategy – Slides
As is the case with most of my presentation slides, they don’t necessarily make a ton of sense without the sound associated with them. I use slides as concept placeholders, predominantly. I want them to be visually interesting and compliment what’s being said. So, posting them here is less about conveying the message of the […]
Social Is A Mindset
The companies that have been successful in integrating social resources into their business strategy have done so because they have also understood that the mindset of their business needed to align with the culture of conversation that defines what the social space is all about.
Listening As Strategy – Video
I was honored to be asked to deliver one of the keynote presentations at CRS Sell-A-Bration in Orlando, Florida this past week. My presentation title was, “Listening As Strategy.”
How To Approach REBarcamp
This was my kickoff presentation at REBarcamp Denver.