The process of passing an idea through this medium of writing changes its direction. This is not the same post I started writing last night when I quickly jotted down the premise.
Making something special requires effort. Things that are easy are not rare. Delivering a quality product or exceptional service requires a focus and attention to craft that others will be unwilling to achieve.
Our distractions are real. But distractions are are not unique to us or to our time. Our challenges are not greater. Our challenges are simply different. And the key to success in the face of those distractions is the same as it ever was – focus.
While I’ve attempted to make strong statements about the ineffectiveness of social media for advertising, I have never come close to nailing it as hard as Mr. Hoffman nails it in his presentation at Advertising Week Europe.
I predict our predictive future is closer than we think and that Google and others will get scary good at it. Why? Because we are willing to share everything.
Differentiation in hard in a service industry like real estate. People can’t test drive your product before buying, like they can a car. They can’t sample it at a supermarket on Saturday morning. They can’t try it on. How do you get the consumer to have an experience with you before purchase?