A little over 3 years ago I wrote a post titled, Choose Harder Things. Going to the gym had become “too easy.” I was just showing up. I would do the minimal workout that would allow me to say that I had worked out that day. I was being consistent, but I wasn’t being consistently intense. Writing felt that was to me this morning.
It was as normal as any conversation I’ve ever heard. And not. As I walked by their yard, I smiled at the Dad. I said nothing, but I hope he could see in my face the joy I experienced in that moment. I hope he saw the feeling of inspiration in my smile, in my eyes. I have a feeling he has seen that look before.
In 2006 I realized that busy wasn’t enough. I wanted to be more than just “Jeff’s wife” or someone’s Mom. Even though when I was a kid and adults would ask me, “What do you want to be when you grow up?” All I could think of was “A Mom.” I was certainly that, but for some reason it wasn’t enough for me, something was missing and I couldn’t figure out what it was.
The most dynamic challenge real estate brokers face today is NOT about changing their business model; it’s about improving the way in which they execute their existing model.
The process of passing an idea through this medium of writing changes its direction. This is not the same post I started writing last night when I quickly jotted down the premise.
Making something special requires effort. Things that are easy are not rare. Delivering a quality product or exceptional service requires a focus and attention to craft that others will be unwilling to achieve.