Differentiation in hard in a service industry like real estate. People can’t test drive your product before buying, like they can a car. They can’t sample it at a supermarket on Saturday morning. They can’t try it on. How do you get the consumer to have an experience with you before purchase?
I have a fundamental disagreement with Spencer Rascoff’s statement, “before the internet, a great agent just had to be an information gatekeeper.” My pre-internet agent was far from being a simple gatekeeper to information.
The excuses I make for not writing are much simpler than the fear of divulging my deepest, darkest secrets. There are many excuses, but the one that has stood in my way more often than others is this: “I don’t need to say this. It has already been said.”
Fearing this might just be a publicity stunt designed to gain attention, despite the founder’s claims otherwise, I wasn’t going to write about this today. Providing this idiocy with more attention, even negative attention, might just help the founders raise the funding from Silicon Valley they are apparently seeking. But I decided to write anyway.
“Never again clutter your days or nights with so many menial and unimportant things that you have no time to accept a real challenge when it comes along. This applies to play as well as work.”
I’ve experienced the self-limiting power of the negative messages we send to ourselves. And I have also experienced the self-affirming power of flipping those messages around.