Jeff Turner

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Deleting My Klout Profile: My Only Regret

December 23, 2011 By Jeff Turner 23 Comments

Last month I deleted my Klout account. The deletion of my account was a protest of sorts. My goal was not to get others to delete their Klout profile, but to make a statement about behavior. I believed then and I still believe that Klout has negatively “changed the way some people behave on Twitter […]

Filed Under: Commentary Tagged With: influence, klout, twitter

Curation As Story – The Importance Of Human Filters

December 21, 2011 By Jeff Turner 18 Comments

Curation is a form of storytelling. Curation tools need to support this truth.  Collecting content without qualitative human judgement is aggregation, not curation. The best automation tools alone will never replace the ability of a human being to provide meaningful context. And the best curation, the curation I subscribe to via email, takes context to […]

Filed Under: Featured, strategy Tagged With: curation, storytelling, strategy

It’s Your Reputation. Are You RealSatisfied?

December 12, 2011 By Jeff Turner Leave a Comment

Someone Is In Control Of Your Reputation. Is it You? I’ve not been shy about expressing my opinion that real estate brokers should be leading the charge to “raise the bar” in the real estate industry. The responsibility for managing brand and reputation falls squarely on their shoulders. And in the wake of continued talk […]

Filed Under: Brand, Technology Tagged With: brand, Real estate, reputation

Behavior Is The Truest Form Of Communication

November 30, 2011 By Jeff Turner 18 Comments

Yesterday, Marc Davison asked a question in the form of a blog post. Who are you? It was a post about corporate values, a topic near to my heart and one I’ve been writing and speaking about for years. I encourage you to read the post. It’s a story about how he experienced corporate values in the behavior […]

Filed Under: Behavior, Brand, Featured, Values Tagged With: behavior, brand, values

Empire Avenue Was Never A Highway For Influencers

November 23, 2011 By Jeff Turner 4 Comments

Jeremiah Owyang – @jowyang Empire Avenue: Was once a highway for influencers, yet now an infrequently travelled back alley. What happened? I have a massive amount of respect for Jeremiah Owyang. So when I read this tweet, it struck me in an odd way. Perhaps he was just trying to create an interesting turn of […]

Filed Under: Commentary Tagged With: empireavenue, klout, silly games

Why Do You Exist, Other Than To Make Money

November 23, 2011 By Jeff Turner 10 Comments

A few of my friends, Teri Conrad, Debra Trappen and Laura Monroe, had been talking about the #brandtribe chat stream on Twitter for a while, so I thought I’d follow along using Dashter to curate a bit of the discussion, and see what I could glean from it this morning. I was happy that the […]

Filed Under: Brand, Values Tagged With: brand, brandtribe, motivation, values

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