Jeff Turner ‣ Jeff Turner

Google Is Not An Oracle – Yet

April 18, 2014 By Jeff Turner 5 Comments

I predict our predictive future is closer than we think and that Google and others will get scary good at it. Why? Because we are willing to share everything.

The Loss Of Group Identity And Its Impact On REALTORS®

April 17, 2014 By Jeff Turner 20 Comments

Differentiation in hard in a service industry like real estate. People can’t test drive your product before buying, like they can a car. They can’t sample it at a supermarket on Saturday morning. They can’t try it on. How do you get the consumer to have an experience with you before purchase?

The Internet Has Not Changed What Defines A Great REALTOR®

April 16, 2014 By Jeff Turner 30 Comments

I have a fundamental disagreement with Spencer Rascoff’s statement, “before the internet, a great agent just had to be an information gatekeeper.” My pre-internet agent was far from being a simple gatekeeper to information.

Your Words Are Not My Words, Even If Our Words Are The Same

April 15, 2014 By Jeff Turner 21 Comments

The excuses I make for not writing are much simpler than the fear of divulging my deepest, darkest secrets. There are many excuses, but the one that has stood in my way more often than others is this: “I don’t need to say this. It has already been said.”

Truth: Some Apps Simply Shouldn’t Exist At All

April 14, 2014 By Jeff Turner 7 Comments

Fearing this might just be a publicity stunt designed to gain attention, despite the founder’s claims otherwise, I wasn’t going to write about this today. Providing this idiocy with more attention, even negative attention, might just help the founders raise the funding from Silicon Valley they are apparently seeking. But I decided to write anyway.