Jeff Turner

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Diversity, Real Estate, And Leadership

January 23, 2013 By Jeff Turner 17 Comments

I was honored to be invited to last week’s CEO Summit in New York. Those in attendance were tasked with discussing “The Future Of Real Estate.” It seemed like the perfect topic for a gathering of some of the brightest and most truly influential people in the real estate industry. Frankly, I felt a bit […]

Filed Under: Commentary, Featured Tagged With: leadership, Real estate

Hope For External Inspiration Springs Eternal

March 8, 2012 By Jeff Turner 10 Comments

Every Apple product launch comes with a large dose of hope to go with the hype.  The New iPad Launched Yesterday. I’ve already ordered mine. I’m not going to go over the insane specs of the new screen or enter the debate about whether it lives up to the hype or not. Much has been written […]

Filed Under: Technology Tagged With: change, ipad, Real estate

Sex And Real Estate And The Future Of The Industry

March 3, 2012 By Jeff Turner 10 Comments

Buying and selling a home is an emotional experience. It’s not about information. It’s not about data. If you’ve ever bought or sold a home, this shouldn’t be a surprise to you. Searching on the Internet for a house may be about information, at first, but the act of actually BUYING the home is not. […]

Filed Under: strategy Tagged With: brokerage, data, future, Real estate, sex and real estate, strategy

House As The Perfect Mother: Sex And Real Estate

March 2, 2012 By Jeff Turner 7 Comments

We  want to love our houses. It’s hard to question that.  In The House As Beloved, we looked at how we fall in love with houses and how this reality could not be ignored, either by buyer’s agents or seller’s agents. Both have a specific role to play in protecting their clients from the negative […]

Filed Under: Behavior Tagged With: home, mother, Real estate, sex and real estate, strategy

The House As Beloved: Sex And Real Estate

March 1, 2012 By Jeff Turner 13 Comments

Your heart is intertwined with your home. “I’m sure that people end up working as Realtors for many different reasons,” Heather Elias wrote, “but for me, the reason I enjoy my job so much is that I know how deeply your heart is intertwined with your home. In the end, buying or selling a home […]

Filed Under: Behavior, Featured Tagged With: marketing, Real estate, selling, sex

It’s Your Reputation. Are You RealSatisfied?

December 12, 2011 By Jeff Turner Leave a Comment

Someone Is In Control Of Your Reputation. Is it You? I’ve not been shy about expressing my opinion that real estate brokers should be leading the charge to “raise the bar” in the real estate industry. The responsibility for managing brand and reputation falls squarely on their shoulders. And in the wake of continued talk […]

Filed Under: Brand, Technology Tagged With: brand, Real estate, reputation

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