Someone Is In Control Of Your Reputation. Is it You? I’ve not been shy about expressing my opinion that real estate brokers should be leading the charge to “raise the bar” in the real estate industry. The responsibility for managing brand and reputation falls squarely on their shoulders. And in the wake of continued talk […]
Behavior Is The Truest Form Of Communication
Yesterday, Marc Davison asked a question in the form of a blog post. Who are you? It was a post about corporate values, a topic near to my heart and one I’ve been writing and speaking about for years. I encourage you to read the post. It’s a story about how he experienced corporate values in the behavior of […]
Why Do You Exist, Other Than To Make Money
A few of my friends, Teri Conrad, Debra Trappen and Laura Monroe, had been talking about the #brandtribe chat stream on Twitter for a while, so I thought I’d follow along using Dashter to curate a bit of the discussion, and see what I could glean from it this morning. I was happy that the […]
Vision, Values And The Real Estate Industry – A Response From Julie Beall
This is a guest post from Julie Beall. This is the first guest post ever here on my personal blog. I asked Julie if I could use this after she had a horrible time trying to post a comment and had sent this as a Word document. Julie does not have a blog, but I […]
Pay Attention To Your True Brand
Would you like to know what happens when you shift your focus from your true brand to the words and images that simply represent it? Watch what is happening with the recent lawsuit brought by The Lones Group against The Real Estate Zebra. I won’t go into the details of the lawsuit here. Others have […]