People reveal who they are. It just happens. One of the battle cries of the social media movement has been, “transparency!” We’ve been encouraged to “be transparent” in our online communication in order to gain the trust of our networks. It’s generally good advice, as far as it goes. Of course it doesn’t go far […]
As is the case with most of my presentation slides, they don’t necessarily make a ton of sense without the sound associated with them. I use slides as concept placeholders, predominantly. I want them to be visually interesting and compliment what’s being said. So, posting them here is less about conveying the message of the […]
Is hard. For me. Somewhere around 4:30 PM yesterday afternoon I lost my focus. And I mean I completely lost it. I found myself on a skype call with great intentions of adding value and then, bam! Focus gone. Totally. My laptop was in my lap, and so was my iPhone. Multiple windows were open […]
Would you like to know what happens when you shift your focus from your true brand to the words and images that simply represent it? Watch what is happening with the recent lawsuit brought by The Lones Group against The Real Estate Zebra. I won’t go into the details of the lawsuit here. Others have […]
The companies that have been successful in integrating social resources into their business strategy have done so because they have also understood that the mindset of their business needed to align with the culture of conversation that defines what the social space is all about.
One of my goals in capturing the data from the #sab11 twitter stream was to get a feel for who was moving the conversation, but I was also interested in how much my presentation impacted the twitter stream.