“If your business has a smart content strategy, you never have to worry about what Facebook does. Sleep well.” – Brian Clark – @copyblogger I think we’d probably all like to sleep well at night. I know I do. And we’d probably like to end each day with the feeling that the actions we took that […]
Of Pinterest And The Importance Of Quality Conversations
I’ve been struggling to put into words why I’m not drawn to Pinterest. JWT North America CEO David Eastman, who opened up Social Media Week in New York finally put a voice to what I have been feeling. “Pinterest – it’s a beautifully laid out visualization of all the stuff we like, but am I the only […]
Online Privacy Is A Misnomer
“It turns out that when I used my Facebook account to create my profile, Pinterest accessed my personal information to automatically have me start following common connections,” Elizabeth Lupfer writes. “In my book, Pinterest broke a basic tenet of online privacy: to not invasively use my online information.” I’m continually amazed when the cry goes out […]
Have You Identified The Soul Of Your Company?
First, you must believe that a soul is necessary. One of the problems of our day is that, all too often, the companies that dominate our headlines are built to be sold. Many are sold before they’re even profitable. And the creators don’t plan to be around long. So growth, even less than profits, becomes […]
Pinterest Addiction & The Future Of America
The Latest Social Media Drug I created my Pinterest account on January 21, 2011 and, quite frankly, pinned three items and forgot about it until the recent tsunami of interest flared up. Now it’s become almost impossible for me to escape tweets and status updates that mention Pinterest. Frankly, it’s been a while since I’ve […]
Does Authenticity Really Matter?
Does Intent Matter? I have no idea whether Irina was asking the following question relative to the social web or about life in general, but I’ve thought about this question a great deal in the past and recently as it relates to the use of social media for marketing. “how can you tell if you’re […]
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