Brian Copeland: So this guy plays in real estate because he loves us, and he’s going to show you his heart today in his session, and I want you to give a very warm welcome to one of my favorite speakers in America, Mr. Jeff Turner. Jeff Turner: So what do you do after that? […]
Sex And Real Estate And The Future Of The Industry
Buying and selling a home is an emotional experience. It’s not about information. It’s not about data. If you’ve ever bought or sold a home, this shouldn’t be a surprise to you. Searching on the Internet for a house may be about information, at first, but the act of actually BUYING the home is not. […]
House As The Perfect Mother: Sex And Real Estate
We want to love our houses. It’s hard to question that. In The House As Beloved, we looked at how we fall in love with houses and how this reality could not be ignored, either by buyer’s agents or seller’s agents. Both have a specific role to play in protecting their clients from the negative […]
Why You’re Not Winning At Social Media
Social media is not hard to understand. Of course, if you read the Wikipedia definition, it makes it seem hard to understand. “Social media is media for social interaction as a super-set beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media has substantially changed the way organizations, communities, and individuals communicate.” […]
Smart Content Strategy And A Good Night’s Sleep
“If your business has a smart content strategy, you never have to worry about what Facebook does. Sleep well.” – Brian Clark – @copyblogger I think we’d probably all like to sleep well at night. I know I do. And we’d probably like to end each day with the feeling that the actions we took that […]
Curation As Story – The Importance Of Human Filters
Curation is a form of storytelling. Curation tools need to support this truth. Collecting content without qualitative human judgement is aggregation, not curation. The best automation tools alone will never replace the ability of a human being to provide meaningful context. And the best curation, the curation I subscribe to via email, takes context to […]