For quite a long time I have been contemplating leaving Facebook and Facebook-owned properties.
Don’t Fall Into An Automation Rabbit Hole
Social automation at any level is a bad thing in a lot of people’s minds. But it doesn’t have to be. As with everything else, our behavior makes a tool good or bad. If your social streams are valuable to you, automation can be a huge help in creating content.
Nobody Is Smarter Than The Truth
While I’ve attempted to make strong statements about the ineffectiveness of social media for advertising, I have never come close to nailing it as hard as Mr. Hoffman nails it in his presentation at Advertising Week Europe.
Social Proof And Social Media – The Value Of Confederates
Social proof is a powerful influencer. I’ve read a good deal of the writings of Robert Cialdini. He is well known for his studies on influence and the factors associated with it. He has put forth that there are six key principles of influence. They are; reciprocity, commitment, social proof, liking, authority and scarcity. One […]
Google+ Adds Content View Numbers – Let The Games Begin
Who doesn’t like a little fun competition. Numbers are cool. If you hadn’t noticed, because you likely don’t go to your Google+ profile very often, Google has added a little number that is almost certain to get people talking about another irrelevant statistic. It is sure to be taken out of context and used in […]
Facebook Is Not Your Friend. Get Over It.
Two years ago I argued that Facebook Is Not The Internet, Nor Should It Be. The last few days of furor surrounding a very well written “Dear John” letter from Eat24 to Facebook (a beautiful piece of content marketing if I’ve ever seen one) has certainly proven that many are now awakening to this fact. […]
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