Jeff Turner

My Thoughts Exactly

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The House As Beloved: Sex And Real Estate

March 1, 2012 By Jeff Turner 13 Comments

Your heart is intertwined with your home. “I’m sure that people end up working as Realtors for many different reasons,” Heather Elias wrote, “but for me, the reason I enjoy my job so much is that I know how deeply your heart is intertwined with your home. In the end, buying or selling a home […]

Filed Under: Behavior, Featured Tagged With: marketing, Real estate, selling, sex

Smart Content Strategy And A Good Night’s Sleep

February 17, 2012 By Jeff Turner 5 Comments

Content Is King Graphic by Jeff Turner

“If your business has a smart content strategy, you never have to worry about what Facebook does. Sleep well.” –  Brian Clark – @copyblogger I think we’d probably all like to sleep well at night. I know I do. And we’d probably like to end each day with the feeling that the actions we took that […]

Filed Under: strategy Tagged With: content, marketing, strategy

Does Authenticity Really Matter?

February 8, 2012 By Jeff Turner 5 Comments

Does Intent Matter? I have no idea whether Irina was asking the following question relative to the social web or  about life in general, but I’ve thought about this question a great deal in the past and recently as it relates to the use of social media for marketing. “how can you tell if you’re […]

Filed Under: Behavior, Featured Tagged With: authenticity, marketing, social media, values

I Don’t Hate QR Codes

April 27, 2011 By Jeff Turner 9 Comments

I don’t hate QR codes. I hate how QR codes are being used. I hate the lack of thought being given to QR Code use and I hate the hype over their use. But I don’t hate QR codes. QR codes are inert. QR codes are only as good as you make them. If there […]

Filed Under: Commentary, Technology Tagged With: marketing, qr codes, technology

 

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