As is the case with most of my presentation slides, they don’t necessarily make a ton of sense without the sound associated with them. I use slides as concept placeholders, predominantly. I want them to be visually interesting and compliment what’s being said. So, posting them here is less about conveying the message of the […]
Focus
Is hard. For me. Somewhere around 4:30 PM yesterday afternoon I lost my focus. And I mean I completely lost it. I found myself on a skype call with great intentions of adding value and then, bam! Focus gone. Totally. My laptop was in my lap, and so was my iPhone. Multiple windows were open […]
Pay Attention To Your True Brand
Would you like to know what happens when you shift your focus from your true brand to the words and images that simply represent it? Watch what is happening with the recent lawsuit brought by The Lones Group against The Real Estate Zebra. I won’t go into the details of the lawsuit here. Others have […]
Social Is A Mindset
The companies that have been successful in integrating social resources into their business strategy have done so because they have also understood that the mindset of their business needed to align with the culture of conversation that defines what the social space is all about.
Listening To Learn – Numbers Can Be Deceiving
One of my goals in capturing the data from the #sab11 twitter stream was to get a feel for who was moving the conversation, but I was also interested in how much my presentation impacted the twitter stream.
Listening As Strategy – Video
I was honored to be asked to deliver one of the keynote presentations at CRS Sell-A-Bration in Orlando, Florida this past week. My presentation title was, “Listening As Strategy.”