Jeff Turner

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Why You’re Not Winning At Social Media

February 29, 2012 By Jeff Turner 5 Comments

Social media is not hard to understand. Of course, if you read the Wikipedia definition, it makes it seem hard to understand. “Social media is media for social interaction as a super-set beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media has substantially changed the way organizations, communities, and individuals communicate.” […]

Filed Under: Social Networking Tagged With: content, social media, strategy, winning

Of Pinterest And The Importance Of Quality Conversations

February 15, 2012 By Jeff Turner 49 Comments

I’ve been struggling to put into words why I’m not drawn to Pinterest. JWT North America CEO David Eastman, who opened up Social Media Week in New York finally put a voice to what I have been feeling. “Pinterest – it’s a beautifully laid out visualization of all the stuff we like, but am I the only […]

Filed Under: Social Networking Tagged With: conversation, pinterest, social software

Pinterest Addiction & The Future Of America

February 10, 2012 By Jeff Turner 11 Comments

The Latest Social Media Drug I created my Pinterest account on January 21, 2011 and, quite frankly, pinned three items and forgot about it until the recent tsunami of interest flared up. Now it’s become almost impossible for me to escape tweets and status updates that mention Pinterest. Frankly, it’s been a while since I’ve […]

Filed Under: Social Networking Tagged With: addiction, distractions, pinning, pinterest

What’s Missing From Facebook Archive Files?

February 6, 2012 By Jeff Turner 21 Comments

“What if Facebook allowed exporting of all content you added and allowed you to take it to WordPress or Posterous etc? How would that change your opinion?” Those questions were asked by Chris Smith as part of the conversation on “Facebook Is Not The Internet, Nor Should It Be.” The question was a part of a […]

Filed Under: Social Networking, Technology Tagged With: archive, Facebook, open web, ownership, social media, wordpress

Pinning For Gold

February 1, 2012 By Jeff Turner 24 Comments

I love early adopters. They’re like the American settlers who came West looking for gold. They ignore the warnings of friends and bravely forge into new territory with the hope of making a better life, all the while risking attack by unfriendly natives. Some find empty streams. Some find gold in those streams. Actually, the […]

Filed Under: Featured, Social Networking, Technology Tagged With: curation, etiquette, pinterest, social networks

Drunk On Social Media Attention

January 28, 2012 By Jeff Turner 15 Comments

“Social Media is a watering hole. You shouldn’t be surprised when the predators arrive.” My good friend, Steven Lee Stinnett, said this to me a few years ago. I wasn’t surprised at the time, and I loved the analogy. Today I’m surprised when the predators AREN’T around. I think the watering hole metaphor still applies, but has […]

Filed Under: Social Networking

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