The Question from Michael McClure: “Here’s a topic I’ve enjoyed discussing many times with many people: is the “employee” brokerage model viable in real estate, and – on a related point – is there any correlation between the predominance of the independent contractor model and the overall level of professionalism in real estate?” My Response: […]
Better Conversations – Jack Daniels
If markets are conversations, then better conversations equal better marketing. My apologies to Doc Searles and Hugh McLeod, who have both already created some really smart conversations around this topic. But I got one of my Tennessee Squire letters today and it brought a major smile to my face. Jack Daniels has been having a […]
Pay Attention To Your True Brand
Would you like to know what happens when you shift your focus from your true brand to the words and images that simply represent it? Watch what is happening with the recent lawsuit brought by The Lones Group against The Real Estate Zebra. I won’t go into the details of the lawsuit here. Others have […]
Your Values Are Your True Brand: Part 2
Yesterday, I talked about the first four values that came from the mentoring and values consulting process. Today I’m sharing values 5-9. As a reminder, the most important thing learned in this process is that I don’t have to try to live my values. I always live my values. Everyone does. What we don’t do is admit to […]
Your Values Are Your True Brand: Part 1
Yesterday I wrote about the importance of choosing a mentor who shared your core values and several people commented on their ongoing quest to define their own core values. It’s an important quest, because our values are our true brand. This is true for companies as well as individuals. My quest took many years and […]