Social proof is a powerful influencer. I’ve read a good deal of the writings of Robert Cialdini. He is well known for his studies on influence and the factors associated with it. He has put forth that there are six key principles of influence. They are; reciprocity, commitment, social proof, liking, authority and scarcity. One […]
Google+ Adds Content View Numbers – Let The Games Begin
Who doesn’t like a little fun competition. Numbers are cool. If you hadn’t noticed, because you likely don’t go to your Google+ profile very often, Google has added a little number that is almost certain to get people talking about another irrelevant statistic. It is sure to be taken out of context and used in […]
Facebook Is Not Your Friend. Get Over It.
Two years ago I argued that Facebook Is Not The Internet, Nor Should It Be. The last few days of furor surrounding a very well written “Dear John” letter from Eat24 to Facebook (a beautiful piece of content marketing if I’ve ever seen one) has certainly proven that many are now awakening to this fact. […]
I Want A Better Twitter Experience
Last week I wrote a brief “history” of my relationship with Twitter over the past seven years. As a result, I let myself meander down memory lane a bit on and recall what Twitter “felt” like back in 2007. Because there were fewer people on Twitter then, it was easier to connect with someone, to […]
Twitter and Me, Seven Years Later
A few weeks ago was the anniversary of my seventh year tweeting. You can bet that is a sentence I never thought I’d write. I'm seeing how this thing works. — Jeff Turner 📷 (@jeffturner) March 11, 2007 I'm going to bed. Still not sure I "get" this. — Jeff Turner 📷 (@jeffturner) March 20, 2007 […]
Values, Brand, And The REALTOR® Code Of Ethics
Mike Pennington added an “interesting” comment to yesterday’s post highlighting the difference between values and ethics as it relates to values-based leadership. He said, “This confusion is especially true in professions where there is a written ‘Code of Ethics.’ Many times it ‘seems’ that the most successful are the ones who follow the code least often.” […]
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