Jeff Turner

My Thoughts Exactly

MY THOUGHTS EXACTLY

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On Aspirational Corporate Values

July 4, 2017 By Jeff Turner 2 Comments

I’ve watched more than my fair share of business leaders start down the path of defining a company’s core values, only to be distracted by the more pleasant route of articulating aspirational values instead. Why? Because facing the truth is hard. Your core values are the truth. They are your behavior. They are what already […]

Filed Under: Values Tagged With: behavior, busness, core, leadership, values