Jeff Turner

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Why You’re Not Winning At Social Media

February 29, 2012 By Jeff Turner 5 Comments

Social media is not hard to understand. Of course, if you read the Wikipedia definition, it makes it seem hard to understand. “Social media is media for social interaction as a super-set beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media has substantially changed the way organizations, communities, and individuals communicate.” […]

Filed Under: Social Networking Tagged With: content, social media, strategy, winning

Chasing The Shiny Now

February 24, 2012 By Jeff Turner 6 Comments

Eyejot Still Rocks Hard

Everyone loves the shiny new. It’s true for technology, gadgets and software tools for sure. And it’s been equally true of social tools and social networking sites for several years now. Every new site launch gets hyped on Mashable and Techcrunch, every move is scrutinized. We don’t want to miss the opportunity to be in […]

Filed Under: Behavior Tagged With: behavior, shiny objects, social media, technology

Pinterest Is Still Enabling Piracy

February 21, 2012 By Jeff Turner 41 Comments

In response to cries of copyright abuse, Pinterest announced a “fix” for the copyright concerns. “To thwart any lawsuits in the making, the much talked-about startup is giving disgruntled site-owners a way to stop piracy before it starts by blocking their images from showing up on Pinterest,” Jennifer Van Grove wrote on VentureBeat. The headline? […]

Filed Under: Behavior Tagged With: copyright, creative commons, pinterest

Smart Content Strategy And A Good Night’s Sleep

February 17, 2012 By Jeff Turner 5 Comments

Content Is King Graphic by Jeff Turner

“If your business has a smart content strategy, you never have to worry about what Facebook does. Sleep well.” –  Brian Clark – @copyblogger I think we’d probably all like to sleep well at night. I know I do. And we’d probably like to end each day with the feeling that the actions we took that […]

Filed Under: strategy Tagged With: content, marketing, strategy

Of Pinterest And The Importance Of Quality Conversations

February 15, 2012 By Jeff Turner 49 Comments

I’ve been struggling to put into words why I’m not drawn to Pinterest. JWT North America CEO David Eastman, who opened up Social Media Week in New York finally put a voice to what I have been feeling. “Pinterest – it’s a beautifully laid out visualization of all the stuff we like, but am I the only […]

Filed Under: Social Networking Tagged With: conversation, pinterest, social software

Online Privacy Is A Misnomer

February 13, 2012 By Jeff Turner 7 Comments

“It turns out that when I used my Facebook account to create my profile, Pinterest accessed my personal information to automatically have me start following common connections,” Elizabeth Lupfer writes.  “In my book, Pinterest broke a basic tenet of online privacy: to not invasively use my online information.” I’m continually amazed when the cry goes out […]

Filed Under: Commentary Tagged With: Facebook, pinterest, privacy, social media

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