“Klout matters to employers.” When I read that bold headline in Todd Bacile’s post, Florida State University class using Klout to determine student grades, I had a visceral reaction. Why? First, because Klout really only matters to a very small percentage of employers in a niche of the business world, and second, because I wouldn’t […]
Are You A Victim Of Social Media Peer Pressure?
The power of peer expectations. Last week I deleted the Foursquare app from my phone… again. I had deleted it once before, only to installing it one more time for a conference I was attending. It’s a simple way to find out where your friends are. And that’s true. It’s simple. But so is sending […]
What’s Your Twitter Archetwype?
When Dave Cole takes to his whiteboard, good things happen. On Monday, his whiteboard was filled with thoughts about social-media-powered quadrangles under the concept name of “AuthenTWicity.” Go ahead and laugh. Tuesday they were built into the backend of Dashter’s full profile views and named “Dashter Archetwypes.” You can laugh again, we don’t mind. Since an archetype refers […]
Why You’re Not Winning At Social Media
Social media is not hard to understand. Of course, if you read the Wikipedia definition, it makes it seem hard to understand. “Social media is media for social interaction as a super-set beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media has substantially changed the way organizations, communities, and individuals communicate.” […]
Chasing The Shiny Now
Everyone loves the shiny new. It’s true for technology, gadgets and software tools for sure. And it’s been equally true of social tools and social networking sites for several years now. Every new site launch gets hyped on Mashable and Techcrunch, every move is scrutinized. We don’t want to miss the opportunity to be in […]
Online Privacy Is A Misnomer
“It turns out that when I used my Facebook account to create my profile, Pinterest accessed my personal information to automatically have me start following common connections,” Elizabeth Lupfer writes. “In my book, Pinterest broke a basic tenet of online privacy: to not invasively use my online information.” I’m continually amazed when the cry goes out […]