“Having two identities for yourself is an example of a lack of integrity.” – Mark Zuckerberg | via Facebook Comments Expose a Flaw in Zuckerberg’s Vision.
Of course, this assumes that your two identities don’t share the same level of integrity, which is a bad assumption. I approach business conversations with the same level of integrity that I approach personal conversations, they’re just different.
I’ve always posted comments as myself all over the web, so Facebook’s new commenting system really has no bearing on how or where I comment. but I have never automatically shared those comments to my Facebook wall or my Twitter stream. And it has nothing to do with integrity. It has to do with interest. I don’t think my friends and family care about a lot of the things I comment on. I don’t want to be forced to share that with them. I want to be able to choose when and where my comments are shared. And that has nothing to do with authenticity.